Lingerie brand Ultimo picks real women over models

UK’s leading fashion designers lingerie and women’s wear brand, Ultimo recently signed seven 'real women' to represent its new lingeries collection.

Being insightful to the complaints from ordinary women that real need not mean fat, the firm organized a national level competition, where the firm received over 10,000 entries from several women, eager and willing to model for the brand.


The firm picked the seven finalists to be the new faces and bodies of the brand. This was the company’s second campaign where it shunned professional models to use the so-called 'real women'.


Michelle Mone OBE, CEO of Ultimo, who modelled for her own lingerie in a campaign last year, said that, they were inundated with applications during the last competition, and added that, all the women were very much excited and did a wonderful job.


The models picked by Ultimo vary in the age group of 18 to 31 years and ranged in sizes from 8 to 18.

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Original Source:   Lingerie brand Ultimo picks real women over models

'Incredible By Victoria's Secret Collection' - 5 ways to be Incredible!

The Angels greeted customers at the Victoria's Secret Soho Store introducing the new Incredible by Victoria's Secret bra pantie sets collection and fragrance.

Shoppers were encouraged to walk the Incredible pink carpet and enjoy the Incredible experience by trying on the bra and sampling the new fragrance, seeing for themselves what is so Incredible. They were given the chance to take an incredible photo with the Victoria's Secret Angels, and upload it to the Victoria's Secret Facebook Fanpage.


The New Incredible Collection by Victoria's Secret includes 5 different bra styles, so there are 5 ways to be Incredible! The silhouettes include the Demi, Push-Up, Front-Close Demi plus two new styles: The Front-Close Push-Up and Front-Close Multi-way. 




Victoria's Secret New Bra Commercial:

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Original Source:  'Incredible By Victoria's Secret Collection' - 5 ways to be Incredible!

Red Dress runway to kick off Mercedes-Benz Fashion Week

The National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth campaign will once again bring the Red Dress to life on the runway at Mercedes-Benz Fashion Week in New York City, with the debut of the Red Dress Collection 2011. 




The Heart Truth’s Red Dress Collection 2011 will open Mercedes-Benz Fashion Week at Lincoln Center today (Feb 10, 2011). More than 20 celebrity participants will showcase the power of the Red Dress to encourage women to take action to protect their heart health. 




Featuring nearly 70 top fashion houses and 150 celebrities since its inception, this annual event made possible through a partnership with the fashion industry has helped to establish the Red Dress as one of the most recognizable health symbols in the country.




This year’s Red Dress Collection is presented by Diet Coke with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL.




“For four years, Diet Coke has been a passionate supporter of The Heart Truth. This year we’re offering consumers more ways than ever to participate in the effort. We invite consumers nationwide to join us in capturing flags to help raise awareness and funding for heart health programs,” said William White, group director of Coke North America. “We are dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health.”


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Original Source:  Red Dress runway to kick off Mercedes-Benz Fashion Week

GUESS unveils the Spring 2011 Collection

Spring is finally here and it’s just another reason to shop! All you boys and girls have got to check out the new collection from GUESS. The Spring collection boasts of premium Guess denim wear with the best fits available in the trendiest colors.


Also on offer are fun tees, tops and shirts not only for women but also men, giving one an excuse to shop. The collection is worth every penny that you have been keeping aside to shop. ”GUESS” shopping is so much fun when you have a variety to choose from!!!


Incorporating the vintage Americana influence, the collection continues to deliver trend defining styles and innovative denim treatments keeping up to the benchmark of GUESS, as the forefront of American Fashion designers since the company’s inception in 1981.


The women’s spring collection is based on the American classic vintage style combined with California chic. The collection is dominated by gypsy-inspired stripes, florals and vintage washes. Women’s denim is seen in lightweight fabrications which are offered in denim leggings and five pocket jeans. The Spring Summer Collection sees patchwork detailing ties around bohemian styling influences.

Original Source: GUESS unveils the Spring 2011 Collection

Eva Mendes tones up with Reebok

Actress Eva Mendes is showing off her assets while sporting the latest footwear and apparel from Reebok’s toning collection.




“I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone – it gives me a little extra as I go about my daily activities,” said Ms. Mendes. “Between long days on the set and travel, it’s not always possible to get a full workout in, so I have to make the time I have count, and that’s why I love going for hikes and walking my dog in my EasyTone shoes. It’s even better since EasyTone apparel flatters my curves and the EasyTone shoes look great – they have a sleek, slim look, just like regular sneakers. As an actress, being fit is important, and EasyTone is my great secret!”


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Original Source :  Eva Mendes tones up with Reebok